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We are living in the age of creativity. This is a process, an action of all imaginative ideas what we, people, have accumulated over the years just by being present and alive and awake to the world, we try to turn into reality and to combine them in extraordinary new ways. However, if you just have ideas and don't act on them, you stay as only imaginative but not creative. At this year’s conference, we have set in motion unimaginable possibilities to co-discover answers to questions about what is creativity, why is it a crucial factor for business success, how to unlock the ability to tap into human ‘inner’ pool of resources – knowledge, insight, information, inspiration and all the fragments inhabiting our minds. On 24 September 2022 we will activate the ideas, which are stimulating, thought-provoking, and uplifting – from paradoxes of leadership to creative contemporary art, from art-driven innovation to design thinking, through the organization operations lenze of technology scale up and Lithuanian unicorn to unsettling, but intriguing metaverse, NFT and WEB3 world. Agenda: 11.00 - 11.30 walk in 11.30 - 12.00 conference opening 12.00 - 13. 20 PARADOXICAL LEADERSHIP. Managing People with the Brain in Mind. Dr. Steven Poelmans, professor at the Faculty of Business and Economics of the University of Antwerp and professor of Neuroscience and Strategic Leadership at Antwerp Management School (AMS) 13.30 - 14.00 ART MEETS COMMUNITY. Conversation of Creative Contemporary Artists. Panelists: Artists Vilmantas Marcinkevicius & Pim Smit. Moderator Jurgis Didžiulis . 14.30 long break 14.40 - 15.10 Decoding Metaverse: Blockchain Gaming and NFTs. Benas Baltramiejūnas, Co-Founder Block Games Studio 15.10 - 15.40 Retaining Impactful Creativity while Growing from a Fast-growth Startup to #1 Cyber Security Market Leader. Povilas Poderskis, COO Nord Security 15.40 - 16.10 Folded Stone Paper, Artificial Data Organs, Sensing CO2 and Urban Data Forest: Art-Driven Innovation in Practice. Lija Groenewoud van Vliet, co-founder In4Art 15.40 - 16.10 Design Thinking and Doing: How to Unlock Creativity and Innovation. Interactive session by Saulius Buivys, Leading Lecturer of Master of International Business department,Roterdam University of Applied Science, Rotterdam Business School 16.15 -17.15 Creative FLUX by Jurgis Didžiulis 17.15 - 21.00 Networking including the tour of the museum (optional) EVENT INFO: 24 September, 2022 I In-Person. Full day I Sound and Vision Museum, The Hague